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Academic Journal

Advertising's effect on the product evolutionary cycle.

Subjects: PRODUCT life cycle; LIFE cycle costing; PRODUCT management

  • Source: Journal of Marketing; Jul90, Vol. 54 Issue 3, p16, 14p, 2 Diagrams, 5 Charts

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Conference

A DYNAMIC INVESTIGATION INTO LOGICALLY CONSISTENT MARKET SHARE MODELS.

Subjects: *MARKETING; *CONSUMER behavior; COMPETITION

  • Source: AMA Winter Academic Conference Proceedings. 1996, Vol. 7, p152. 2p.

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  • 1-2 of  2 results for ""Tang Y""